The trademark symbol, ™, is used to indicate that a word, logo, or slogan is being used as a trademark or service mark, even if it is not registered with the appropriate authorities. It alerts others that the owner claims exclusive rights to the mark and intends to protect it. The symbol can be placed next to the trademark or service mark to provide notice to the public and potential infringers.
It is important to note that the ™ symbol is typically used for unregistered trademarks, while the ® symbol is reserved for registered trademarks. The ® symbol indicates that the trademark has been officially registered with the appropriate trademark office and holds legal protection.